Book Detail : Big Data Bootcamp

Book Title: 
Big Data Bootcamp
Resource Category: 
Publisher: 
Publication Year: 
2 014
Number of Pages: 
244
ISBN: 
978-1-4842-0041-4
978-1-4842-0040-7
Language: 
English
WishList: 
yes
Available at Shelf: 
No
Description: 

What Managers Need to Know to Profit from the Big Data Revolution

Table of Contents (Summary): 
  1. Big Data

  2. The Big Data Landscape

  3. Your Big Data Roadmap

  4. Big Data at Work

  5. Why a Picture is Worth a Thousand Words

  6. The Intersection of Big Data, Mobile, and Cloud Computing

  7. Doing a Big Data Project

  8. The Next Billion-Dollar IPO: Big Data Entrepreneurship

  9. Reach More Customers with Better Data and Products

  10. How Big Data is Changing the Way We Live 

  11. Big Data Opportunities in Education

  12. Capstone Case Study: Big Data Meets Romance

Table of Contents (Expanded): 
  1. Big Data

    • What It Is, and Why You Should Care

    • Big Data Crosses Over Into the Mainstream

    • How Google Puts Big Data Initiatives to Work

    • How Big Data Powers Amazon’s Quest to Become the World’s Largest Retailer

    • Big Data Finally Delivers the Information Advantage

    • What Big Data Is Disrupting

    • Big Data Applications Changing Your Work Day

    • Big Data Enables the Move to Real Time

  2. The Big Data Landscape

    • Infrastructure and Applications

    • Big Data Market Growth

    • The Role of Open Source

    • Enter the Cloud

    • Overcoming the Challenges of the Cloud

    • Big Data Infrastructure

    • Big Data Applications

    • Online Advertising Applications

    • Sales and Marketing Applications

    • Visualization Applications

    • Business Intelligence Applications

    • Operational Intelligence

    • Data as a Service

    • Data Cleansing

    • Data Privacy

    • Landscape Futures

  3. Your Big Data Roadmap

    • Big Data: Where to Start

    • Goodbye SQL, Hello NoSQL

    • Compiling and Querying Big Data 

    • Big Data Analysis: Getting What You Want

    • Big Data Analytics: Interpreting What You Get

    • Should I Throw Out My RDBMS?

    • Big Data Hardware

    • Data Scientists and Data Admins: Big Data Managers

    • Chief Data Officer: Big Data Owner

    • Your Big Data Vision

  4. Big Data at Work

    • How Data Informs Design

    • How Data Informs Design at Facebook

    • Apple Defines Design

    • Big Data in Game Design

    • Better Cars with Big Data

    • Big Data and Music

    • Big Data and Architecture

    • Data-Driven Design

    • Big Data in Better Web Site Design

  5. Why a Picture is Worth a Thousand Words

    • How Big Data Helps Tell the Story

    • Trend Spotting

    • The Many Types of Visualizations

    • How to Create Visualizations

    • Using Visualization to Compress Knowledge

    • Why Is Visual Information So Powerful?

    • Images and the Power of Sharing

    • Putting Public Data Sets to Use

    • Real-Time Visualization

    • Why Understanding Images Is Easy for Us and Hard for Computers

    • The Psychology and Physiology of Visualization

    • The Visualization Multiplier Effect

  6. The Intersection of Big Data, Mobile, and Cloud Computing

    • Boon to App Development

    • How to Get Started with Big Data

    • The Latest Cloud-Based Big Data Technologies

    • Infrastructure

    • Platform

    • Application

    • Amazon Web Services (AWS)

    • Public and Private Cloud Approaches to Big Data 

    • How Big Data Is Changing Mobile

    • How to Build Your Own Big Data Applications

    • Defining the Business Need

    • Identifying Data Sources

    • Choosing the Right Infrastructure

    • Presenting Insights to Customers

    • Gathering the Engineering Team

  7. Doing a Big Data Project

    • Start with the End in Mind

    • Define the Outcome 

    • Identify the Questions to Answer

    • Create Data Policies

    • Measure the Value

    • Identify Resources

    • Visualize the Results

    • Case Study: Churn Reduction

    • Big Data Workflow

      • Step 1: Create a Hypothesis

      • Step 2: Set Up the Systems

      • Step 3: Transform the Data

      • Step 4: Analyze the Data

      • Step 5: Act on the Data

    • Case Study: Marketing Analytics

    • Big Data Meets the Cloud

      • Step 1: Gather the Data

      • Step 2: Analyze the Results

      • Step 3: Iterate

    • Case Study: The Connected Car

  8. The Next Billion-Dollar IPO: Big Data Entrepreneurship

    • Drive Data Like Billy Beane

    • Why Being Data-Driven Is Hard

    • Hearing the Signal and Ignoring the Noise

    • The Big Data Feedback Loop: Acting on Data

    • Achieving Minimum Data Scale

    • Creating Big Data Applications

    • The Rise of the Big Data Asset: The Heart of a Big Data Startup

    • What It Takes to Build a Billion Dollar Company

    • Investment Trends: Opportunities Abound

    • Big Data “Whitespace” You Can Fill In

    • Big Data Business Models

  9. Reach More Customers with Better Data and Products

    • How Big Data Creates a Conversation Between Company and Customer

    • Better Marketing with Big Data

    • Big Data and the CMO

    • Big Data Marketing in Action

    • Marketing Meets the Machine: Automated Marketing

    • The Big Data Content Engine

    • The New PR: Big Data and Content Marketing

    • Crowdsource Your Way to Big Data Scale

    • Every Company Is Now a Media Company

    • Measure Your Results

  10. How Big Data is Changing the Way We Live 

    • Sectors Ripe for Big Data Projects

    • Personal Health Applications

    • Big Data and the Doctor

    • Big Data and Health Cures

    • Big Data and Where We Live: Energy, Leisure, and Smart Cities

    • Big Data in Retail

    • Big Data in Finance

    • The Mobile Future

  11. Big Data Opportunities in Education

    • The Rise of Big Data Learning Analytics

    • Adaptive Learning Systems

    • Putting Education Online

    • How Big Data Changes the Economics of Education

    • Using Big Data to Track Performance

    • How Big Data Deciphers What We Learn

    • Using Big Data to Speed Language Acquisition and Math Skill

    • Dealing with Data Overload: How Big Data Helps Digest and Filter Information

  12. Capstone Case Study: Big Data Meets Romance

    • Products, Services, and Love: How Big Data Plays Out in the Real World

    • How Big Data Outs Lies, Damn Lies, and Statistics

    • Using Big Data to Find the Missing Data

    • Predicting Marriage Success with Big Data

    • How Facebook Is Shaping Relationships

    • How Big Data Increases And Decreases — Social Capital

    • Big Data and Romance: What the Future Holds

 

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